Business Digitalization Ramifications for Consumer Crisis Response Strategies

Digitalization is the means of converting hard/paper files and documents in to digital forms. This allows data and details to be used instantly. This makes it easier for businesses to manage their particular operations helping to create new opportunities with regards to revenue era. Whether you could have outdated legal systems, manual operations that could be automated or inefficient conversation between workers and managers, business digitization can help you resolve these issues and boost productivity.

The COVID-19 outbreak exhibited the practical value of digitalization in public crisis www.cloudycrowd.net/2021/12/06/the-concept-of-distinctiveness-in-business-digitalization/ response strategies. However , digitalization is there are not enough to respond to ongoing threats. Instead, firms need to strive to turn dangers into prospects through ideal responses. Because of this , it is important for companies to have potent capabilities – a combination of procedures and means that enables those to adapt when confronted with disruption (George et ing. 2014; Nylen and Holmstrom 2015).

Existing research has demonstrated that digitalization can improve firm’s powerful capacities by increasing their ability to sense environmental surroundings, to seize opportunities, and also to reconfigure methods. Moreover, these types of capabilities will be critical for firms’ ability to properly manage consumer crises. Based on these studies, this article explores the connections between digitalization, dynamic capacities, and consumer crisis response strategies simply using a survey involving 518 SMEs in China. The results show that SMEs with huge levels of digitalization have better crisis response performances than those with low level of digitalization. Further, a qualitative examination suggests that digitalization can help SMEs develop and implement short-term emergency answers and long term crisis management approaches.

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